Ajmal Blu Eau de Parfum for Him is a clean aquatic citrus that lifts off with juicy watermelon brightness and airy lavender over a spark of bergamot, then eases into a cool floral heart of lotus and jasmine before resting on a smooth, gentle trail of musk, sandalwood, and amber. The result feels crisp, effortless, and quietly refined for daily wear.
Launch & Perfumer
Launched in 2013. Perfumer not publicly disclosed by Ajmal.
Olfactory Notes
Top: Watermelon, Lavender, Bergamot
Heart: Lotus, Jasmine
Base: Musk, Sandalwood, Amber
Story & Positioning
Ajmal presents Blu as a modern aqua fresh signature for men, ideal for daytime and warm weather, with a sparkling opening, soft floral heart, and light woody musk finish that stays easy on skin. Within the fresh aquatic universe, Blu is often compared to Abercrombie and Fitch Fierce and Montblanc Legend, while sitting comfortably alongside timeless aquatics like Davidoff Cool Water and Giorgio Armani Acqua di Giò.
Bottle & Design
A tall cobalt glass bottle with a straight profile and gentle shoulders gives Blu a crisp, water-clean presence. The glass deepens in tone toward a thick pedestal base, catching light with a cool glow. BLU appears in clean vertical lettering on the front, with the Ajmal crest resting close to the foot, leaving plenty of clear space around it. A mirror bright square cap sits flush over a metal collar for a neat, architectural finish. The presentation is completed by a glossy blue carton with subtle ripple texture and restrained silver accents that echo the hardware.
Country of Origin: United Arab Emirates
Manufacturer: Ajmal’s Perfume Manufacturing and Oudh Processing Industry LLC
Address: Ajmal Perfumes Building, 4th Street, off Sheikh Zayed Road, Al Quoz Industrial Area 3, PO Box 3141, Dubai, United Arab Emirates
Country of Manufacture: United Arab Emirates. Ajmal lists production at its Al Quoz facility in Dubai.
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