Ashore paints a bright white floral in the heat shimmer of Oman’s coast, opening with the cool lift of cardamom, a soft crackle of pink pepper, and the golden warmth of turmeric leaf before a radiant heart of jasmine sambac and a sunlit solar accord brushes against rose. Ambergris, frankincense, and sandalwood gather in the dry down, creating a creamy mineral glow that feels serene, modern, and quietly magnetic on skin.
Launch and Perfumer
Launched in 2020. Perfumer Mackenzie Reilly.
Olfactory Notes
Top: Pink pepper CO2, Cardamom oil, Turmeric leaf oil.
Heart: Jasmine sambac absolute, Solar accord, Rose absolute.
Base: Ambergris accord, Olibanum hyperabsolute, Sandalwood oil.
Story and Positioning
Part of the Renaissance Collection, Ashore translates the mirage-like light of Ras Al Jinz into scent, balancing luminous jasmine and solar facets with the house’s signature frankincense and ambergris. The eau de parfum carries 25 percent perfume oil and undergoes a six-week ageing process with three weeks of maceration and three weeks of maturation for clarity and lasting presence. It sits alongside Meander, Enclave, and Crimson Rocks as a contemporary pillar in the brand’s modern journey narrative.
Bottle and Design
Ashore arrives in Amouage’s feminine square flacon with rounded edges that feels substantial in hand. The face bears a raised sun seal above crisp lettering, while a smooth domed cap aligns neatly over a polished collar. The lacquered finish and thick base give a refined coastal calm to the look, and the atomizer releases a fine, even mist for controlled wear. Visual identity and hardware are consistent with the Renaissance Collection’s elegant presentation.
Country of Origin: Oman.
Manufacturer: Amouage SAOC.
Address: Amouage SAOC, P.O. Box 307, CPO 111, Muscat, Sultanate of Oman.
Country of Manufacture: Oman, produced at the Amouage Perfume Manufacture and Visitor’s Centre in Muscat.
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