A polished wood and incense composition with crisp lift, Amouage Purpose Eau de Parfum for Him opens on sparkling bergamot and pink pepper that awaken the resinous glow of frankincense and pimento. The heart moves into a clean, textural blend of papyrus, vetiver, and sandalwood before easing into a supple base where saffron, suede, Akigalawood, and Mystikal create a composed trail that feels assured without shouting.
Launch & Perfumer
Launched in 2023. Perfumer Quentin Bisch.
Olfactory Notes
Top: Bergamot, Pink Pepper, Frankincense, Pimento Berry
Heart: Rose, Papyrus, Sandalwood, Sand Vetiver
Base: Saffron, Suede, Akigalawood, Mystikal
Story & Positioning
Within Amouage’s Odyssey Collection, Purpose interprets frankincense through a refined, mineral woody lens that suits day to night wear. It pairs quietly luminous resins with streamlined woods, offering a presence that stays elegant on skin. It sits alongside Guidance, Lineage, and Search, completing a contemporary exploration of incense and woods from different angles.
Bottle & Design
The modern Amouage flacon presents clear glass that shows the pale golden juice, centered by a neat metal plaque with the name. A magnetic cap crowned with the house crest closes with a satisfying click. The weight, balance, and crisp lines feel thoughtfully engineered, giving a display-ready presentation that underscores the fragrance’s poised character.
Country of Origin: Oman.
Manufacturer: Amouage SAOC.
Address: Amouage SAOC, P.O. Box 307, CPO 111, Muscat, Sultanate of Oman.
Country of Manufacture: Oman, produced at the Amouage Perfume Manufacture and Visitor’s Centre in Muscat.
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