Armani Sì Passione Eau de Parfum is a luminous floral fruity scent that opens with a bright rush of pear and blackcurrant lifted by a spark of pink pepper and grapefruit, then unfolds into a bouquet of rose, jasmine, pineapple and tender heliotrope before settling into creamy vanilla, amber wood, cedar and a gentle touch of patchouli, creating a confident, modern and irresistibly feminine signature that feels polished from day to night.
Launch and Perfumer
Launched in 2017. Perfumers Christine Nagel and Julie Massé.
Olfactory Notes
Top: Pear, Blackcurrant, Pink pepper, Grapefruit
Heart: Rose, Jasmine, Pineapple, Heliotrope
Base: Vanilla, Cedar, Amberwood, Patchouli
Story and Positioning
Sì Passione channels the power of yes, translating it into a vivid red scented statement for the modern woman who enjoys sparkling fruits wrapped in velvety florals and vanilla woods. Positioned within the Armani Sì collection, it offers a brighter and more playful take than the original Sì while keeping the line’s elegant signature. If you love contemporary floral fruity vanillas such as YSL Mon Paris, and Valentino Donna Born In Roma, this will feel like a polished, versatile everyday to date night choice with an uplifting, romantic aura.
Bottle and Design
The bottle wears a glossy red finish that mirrors the fragrance’s passionate character. Clear glass reveals the tinted juice within, the curved silhouette feels smooth in the hand, and the black cap with a fine gold collar adds a refined accent. The minimal Sì script on the front keeps the presentation sleek and bold.
Country of Origin: Italy
Manufacturer: Giorgio Armani Parfums S A
Address: 14 rue Royale 75008 Paris, France
Country of Manufacture: France
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