BOSS Alive Eau de Parfum For Her feels like a bright breath of optimism wrapped in polished woods. Juicy apple and velvety plum meet a radiant stream of jasmine sambac, while vanilla glows through a woody base to create a confident, modern trail that is uplifting in the day and quietly sensual at night.
Launch and Perfumer
Launched in 2020. Perfumer Annick Menardo.
Olfactory Notes
Top: Madagascar vanilla, plum, cinnamon, apple, black currant.
Heart: jasmine sambac, thyme.
Base: woody notes, sandalwood, cedar, olive tree.
Story and Positioning
Alive is presented as an invitation to live life to its fullest. The scent balances luminous fruits and jasmine with reassuring woods and vanilla to project happiness, self-assurance, and easy sophistication. It slots perfectly as an everyday signature for office hours, brunch, and casual evenings, especially for lovers of modern woody vanilla florals.
Bottle and Design
A clear rectangular pane of glass sits inside a warm gold frame, revealing a soft peach liquid. The face remains minimal with ALIVE and the BOSS wordmark set in fine type. A polished gold block cap aligns flush with the frame and covers the spray cleanly. The metal surround, straight geometry, and grounded base give the For Her bottle a sleek, jewelry-like effect.
Country of Origin: Germany
Manufacturer: Coty Inc.
Address: HUGO BOSS AG, Dieselstrasse 12, 72555 Metzingen, Germany
Country of Manufacture: Germany, Poland, Turkey, Italy, and Switzerland (Refer to the product box for the specific batch information)
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