A fizzy, fruity, floral that feels like the first spark of a crush, Amor Amor bursts open with tart grapefruit and juicy citrus wrapped around bright blackcurrant before blooming into a romantic bouquet of rose, jasmine, lily, and lily of the valley. As it settles, a soft swirl of vanilla, tonka, musk, amber, and cedar creates a warm skin-like trail that reads playful, polished, and unmistakably flirty for dates, day wear, and everything in between.
Launch and Perfumer
Launched in 2003. Perfumers Laurent Bruyère and Dominique Ropion.
Olfactory Notes
Top: Black Currant, Orange, Mandarin Orange, Grapefruit, Cassia, Bergamot.
Heart: Rose, Apricot, Jasmine, Lily, Lily of the Valley.
Base: Vanilla, Tonka Bean, Musk, Amber, Virginia Cedar.
Story and Positioning
Created as Cacharel’s declaration of first love, Amor Amor channels a rush of feel-good energy in a sparkling cocktail of fruits and white florals, positioned by the brand as an ode to first times and bold romance. It anchors a prolific line that later introduced editions such as Sunrise in 2009, Absolu in 2010, In a Flash in 2013, Electric Kiss in 2019, and Love Festival in 2020. If you enjoy lively fruity florals, think along the lines of playful best sellers from the same era, and even some pop gourmand styles referenced in comparisons like Circus Fantasy.
Bottle and Design
The bottle arrives in passionate red glass with a silver collar and ring, its front dressed with a thorny rose that speaks to romance with attitude. Retail and brand copy often describe the silhouette as a love potion in an iconic grenade-inspired form, which explains the distinctive loop at the sprayer and the bold graphic presence on the vanity.
Country of Origin: France
Manufacturer: L’Oréal Groupe, L’Oréal Luxe division.
Address: 14 Rue Royale, 75008 Paris, France.
Country of Manufacture: France.
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