A bold creamy floral gourmand with a playful streak, Yes I Am wraps sparkling citrus and juicy raspberry around a plush bouquet of gardenia and jasmine, then swirls into a signature spicy cremoso accord where warm milk, caramel, vanilla, and cardamom melt into soft woods. Think flirty confidence in a lipstick bottle, equal parts sweet, spicy, and sophisticated for day to night wear.
Launch and Perfumer
Launched in 2018. Perfumers Honorine Blanc and Christophe Raynaud.
Olfactory Notes
Top: Raspberry, Mandarin orange, Bergamot, Lemon.
Heart: Gardenia, Ginger flower, Amber, Jasmine, Orange blossom, Rose.
Base: Milk, Caramel, Vanilla, Cardamom, Licorice, Coumarin, Benzoin, Sandalwood, Amberwood.
Story and Positioning
Created as a modern statement of self-expression, Yes I Am introduced Cacharel’s spicy cremoso signature that nods to a creamy chai-like mix of warm milk and cardamom over luminous florals and fruit. It opened a vibrant franchise that celebrates empowerment and identity and has since expanded with Pink First in 2019, Fabulous in 2020, Glorious in 2021, Delicious in 2022, and Bloom Up in 2023, each riffing on the original’s creamy spicy DNA. If you love indulgent yet wearable gourmand florals in the vein of playful couture crowd pleasers, Yes I Am sits squarely in that feel-good space while keeping a chic Parisian polish.
Bottle and Design
The bottle is an instantly recognizable object of design styled as a lipstick, with quilted smoked black glass for the body and a vivid red cap for the sprayer. Beyond looks, the atomizer assembly uses seven parts to optimize diffusion, a clever engineering touch that supports its glamorous concept of beauty as confidence and power.
Country of Origin: France
Manufacturer: L’Oréal Groupe, L’Oréal Luxe division.
Address: 14 Rue Royale, 75008 Paris, France.
Country of Manufacture: France.
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