A nightlife-ready men’s fragrance that feels instantly upbeat and inviting, 212 VIP Men Eau de Toilette blends juicy passionfruit and zesty lime with a crackle of pepper and ginger before slipping into a cool cocktail heart where vodka, gin, mint, and spice mingle, finally settling on warm amber, soft leather, and woods. Conceived to channel New York party energy and the feeling of being on the list, it is playful, boozy, and confidently modern on skin.
Launch and Perfumer
Launched in 2011. Perfumers: Emilie Coppermann and Lucas Sieuzac.
Olfactory Notes
Top: Passionfruit, Lime, Pepper, Ginger
Heart: Vodka, Gin, Mint, Spices
Base: Amber, Leather, Woodsy notes
Story and Positioning
Created as the masculine counterpart to the 2010 212 VIP concept, this composition is built around the slogans “Are you on the list” and “This is a private party,” capturing the style and attitude of the New York party elite with unmistakable boozy facets of gin and vodka. It sits within the broader 212 world as the extroverted, club friendly choice, often compared with other sweet party fragrances like Paco Rabanne One Million yet distinguished by its cocktail-like vodka and gin signature rather than a pure gourmand profile.
Bottle and Design
A streamlined rectangular flacon with smooth edges and bold 212 VIP Men branding presents a glossy, high-impact look that mirrors the VIP theme and night out mood. The design feels sleek, modern, and attention grabbing in hand, a statement object that suits the fragrance’s energetic character.
Country of Origin: Spain
Manufacturer: PUIG Brands S A
Address: Plaça Europa 46 to 48, 08902 L’Hospitalet de Llobregat, Barcelona, Spain
Country of Manufacture: Spain
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