A modern woody-aromatic signature, Bleu de Chanel Eau de Toilette contrasts the invigorating zest of grapefruit and an aromatic accord with the whisper of dry cedar, then lingers in warm New Caledonian sandalwood. Fresh, clean, and confidently sensual. Launched in 2010, composed by Jacques Polge.
Launch & Perfumer
Launched in 2010. Perfumer: Jacques Polge
Olfactory Notes
Top: Grapefruit, Lemon, Mint, Pink Pepper
Heart: Ginger, Nutmeg, Jasmine
Base: Incense, Vetiver, Cedar, Sandalwood, Patchouli, Labdanum
Story & Positioning
Bleu de Chanel launched in 2010 as Chanel’s modern vision of masculine freedom and elegance, created by master perfumer Jacques Polge. The original Eau de Toilette introduced a refined woody aromatic style, blending bright citrus with spice and clean, elegant woods, supported by a cinematic campaign directed by Martin Scorsese. The collection expanded with a deeper Eau de Parfum in 2014 and a richer Parfum in 2018 that highlights New Caledonian sandalwood, offering a smooth, long-lasting trail. Together, the Bleu de Chanel line delivers a contemporary, versatile men’s fragrance wardrobe that feels confident, timeless, and unmistakably Chanel
Bottle & Design
Housed in the line’s deep, mysterious midnight-blue bottle with sleek, minimalist lines, which makes it an elegant object that mirrors the fragrance’s timeless character.
Country of Origin: France
Manufacturer: CHANEL S.A.S.
Address: 135 Avenue Charles de Gaulle, 92200 Neuilly-sur-Seine, France.
Country of Manufacture: France
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