Dior Poison Eau de Toilette, launched in 1985, was conceived as a bold answer to Yves Saint Laurent Opium. The name Poison was chosen years in advance to be provocative and unforgettable, and perfumer Edouard Fléchier refined the formula through more than 800 trials. Its dark amethyst bottle, shaped to evoke a forbidden fruit, and a lavish marketing push that even used scented peacock feathers made headlines. The result was an immediate sensation in Paris and London, followed quickly by success in the United States, cementing Poison as a true icon of the House of Dior and inspiring numerous flankers.
The fragrance itself is presented by Dior as a mysterious, sultry elixir with rich spicy, floral, and ambery tones wrapped in sensual honey and musk. Audacious yet elegant, Poison defined an era of statement making feminine perfumes and remains one of the most influential and talked about creations in modern perfume history.
Launch & Perfumer
Year of launch: 1985
Perfumer: Edouard Fléchier.
Olfactory Notes
Top: Plum, Wild Berries, Coriander, Anise, Brazilian Rosewood
Heart: Tuberose, Incense, White Honey, Cinnamon, Opoponax, Carnation, Jasmine, African Orange Flower, Rose
Base: Vanilla, Amber, Sandalwood, Heliotrope, Musk, Vetiver, Virginia Cedar.
Dior also spotlights coriander, tuberose, and opoponax as key facets in the Eau de Toilette.
Bottle & Design
The fragrance sits in the house’s emblematic, curvaceous Poison flacon—an instantly recognizable object in the Dior universe. Dior evokes Poison as its “forbidden fruit,” underlining the sensual, alluring character that the bottle and scent convey together.
Country of Origin: France
Manufacturer: Parfums Christian Dior (S.A.)
Address: 33 Avenue Hoche, 75008 Paris, France
Country of Manufacture: France (Dior states that all Christian Dior perfumes are produced at its Saint-Jean-de-Braye facility).
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