Ashes wraps cool absinthe and clove in a polished cedar shell that feels like clean wood shavings still warm from the blade, then deepens into guaiac and patchouli for a dry smoky glow before easing into amber, incense, and soft musk. The effect is elegant and quietly magnetic, a modern woody incense that stays crisp rather than burnt, versatile for day and night.
Launch and Perfumer
Launched in 2016. Perfumer not disclosed.
Olfactory Notes
Top: Wormwood, Clove
Heart: Atlas Cedar, Virginia Cedar, Guaiac Wood, Patchouli
Base: Incense, Amber, Musk, Woody Notes.
Story and Positioning
Created as part of the Rock and Riot Black collection, Ashes channels the brand’s rock-inspired elegance into a clean cedar and incense profile that reads confident and refined. If you enjoy the serene woody style of cedar and incense-focused scents such as Heeley Cardinal or Comme des Garçons Kyoto, Ashes lands in that sophisticated space while keeping a fresher, greener edge from the wormwood opening. It sits alongside collection entries like Cocaine, Vinyl, and Rebel to showcase a modern wardrobe of characterful woods.
Bottle and Design
Presented in a weighty rectangular flacon finished in deep lacquer, the front carries a polished metal plaque with the name set cleanly, and a solid square cap tops the silhouette. The minimalist hardware and glossy surfaces give a strong shelf presence while keeping the look tailored and masculine.
Country of Origin: France.
Manufacturer: Franck Boclet.
Address: 8 rue des Champs Corneille, 28100 Dreux, France.
Country of Manufacture: France, created and manufactured by the company in Dreux.
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