A soft illuminated floral that feels like fresh laundry kissed by morning dew, Franck Olivier White Touch Eau de Toilette opens with a cool splash of watery petals over juicy melon and pear touched by a hint of black currant, then drifts into a satin bouquet of jasmine, rose, violet, and freesia before settling on a clean embrace of silky musk and lightly creamy woods that wears effortlessly from office hours to weekend brunch.
Launch and Perfumer
Launched in 2009. Perfumer not disclosed by the brand.
Olfactory Notes
Top: Melon, Pear, Black currant, Water lily
Heart: Jasmine, Rose, Violet, Freesia
Base: White musk, Sandalwood, Virginia cedar
Story and Positioning
Framed as a bright white bouquet with a modern aquatic sheen, White Touch delivers polished freshness without sharp edges. It sits in the luminous floral territory loved by fans of airy classics like L’Eau d’Issey and Bright Crystal, offering an easy signature for warm days, clean tailoring, and understated elegance.
Bottle and Design
An opaque white square flacon presents the house emblem recessed into the front panel for a subtle play of light. A clear rectilinear cap crowns a shiny metal collar, and the proportions feel sturdy and architectural. The flat, weighty base keeps the bottle stable on a vanity while the silver typography adds a refined finishing touch.
Country of Origin: France.
Manufacturer: SODIP Parfums Paris.
Address: 21 Boulevard Montmartre, 75002 Paris.
Country of Manufacture: France.
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