Gucci Bloom Eau de Parfum unfolds like its name suggests, saturating skin with a lush white floral garden that feels alive and unedited. Creamy tuberose and radiant jasmine rise at once, then a distinctive Rangoon creeper accord lends a softly powdery, petal red glow, creating a modern floral signature that reads elegant, confident, and unmistakably Gucci.
Launch and Perfumer
Launched in 2017, Perfumer: Alberto Morillas.
Olfactory Notes
Top: Jasmine.
Heart: Tuberose.
Base: Rangoon creeper.
Story and Positioning
Bloom is presented by Gucci as a celebration of authenticity and expressive femininity, the first fragrance developed entirely under Alessandro Michele’s creative vision. It anchors the Bloom line that later expanded with Acqua di Fiori, Nettare di Fiori, Gocce di Fiori, Ambrosia di Fiori, Intense, Eau de Toilette, and Parfum, offering the archetypal white floral blueprint that many later editions deepen or brighten around. Comparable elegant white florals often referenced beside Bloom include Diptyque Do Son.
Bottle and Design
A square, vintage-style lacquered bottle in powder pink with a framed Gucci label, paired with a Herbarium print carton in red and white, is conceived to feel like porcelain and to keep company with the wearer rather than to impress others.
Country of Origin: Italy
Manufacturer: Coty Inc. under license for Gucci Beauty.
Address: 350 Fifth Avenue, New York, NY 10118, USA.
Country of Manufacture: France/Spain (check batch for specific country)
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