Gucci Flora Gorgeous Magnolia Eau de Parfum is a luminous floral chypre that sings with juicy dewberries, a lift of sweet orange, and a soft coconut creaminess before blooming into radiant magnolia and jasmine sambac. It settles on silky musks, blond woods, and an elegant patchouli thread, creating a confident, modern signature wrapped in Gucci’s playful Flora spirit.
Launch & Perfumer
Launched in 2023. Perfumers Daphné Bugey and Marie Salamagne.
Olfactory Notes
Top: Dewberries accord, Sweet Orange essence, Coconut accord
Heart: Magnolia essence, Jasmine Sambac absolute, Lily of the Valley, Ylang ylang essence
Base: Patchouli essence, Musks, Blond woods
Story & Positioning
Part of the Gucci Flora universe, Gorgeous Magnolia celebrates inner strength through a magnolia-led bouquet brightened by fruit and grounded by patchouli, designed as a joyful, versatile wear for day to evening. The bottle and box carry Gucci’s historic Flora artwork, first created by illustrator Vittorio Accornero in 1966, tying this modern composition to a treasured house motif. Within the refreshed Flora lineup, it follows the playful Gorgeous Gardenia and the plush Gorgeous Jasmine, giving fans a magnolia focused choice that balances creamy florals with a soft chypre style rather than aiming to duplicate any single existing scent.
Bottle & Design
An elongated lacquered purple glass bottle with a shiny gold cap, dressed in a contemporary take on the Flora pattern for a collectible vanity presence.
Country of Origin: Italy
Manufacturer: Coty Inc. under license for Gucci Beauty.
Address: 350 Fifth Avenue, New York, NY 10118, USA.
Country of Manufacture: France/Spain (check batch for specific country)
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