Guerlain Habit Rouge Rouge Privé Eau de Parfum is a contemporary interpretation of the iconic Habit Rouge, blending the timeless codes of masculinity with a bold, modern sensuality. Opening with a vivid burst of bergamot and fiery ginger, the fragrance quickly reveals a velvety heart of damask rose paired with cinnamon and labdanum for richness. The base lingers with deep leather, patchouli, and warm woods that honor the heritage of Habit Rouge while adding a more daring and sophisticated twist. This edition is conceived as a tribute to passion, elegance, and refinement, balancing Guerlain’s tradition with a renewed sense of intensity.
Launch & Perfumer
Launched in 2022. Perfumer: Delphine Jelk.
Olfactory Notes
Top: Bergamot, Ginger
Heart: Orange Blossom, Iris
Base: Leather, Patchouli, Vanilla
Story & Positioning
First introduced in 1965, Habit Rouge was the first oriental fragrance designed for men and has since become a symbol of timeless elegance. Rouge Privé reimagines this legendary scent by focusing on the sensual power of rose wrapped in spicy warmth and leathery depth. Guerlain positions it as a bold reinterpretation for the modern man who honors tradition while embracing contemporary sophistication. It sits as a more intense and passionate chapter within the Habit Rouge family, making it a compelling alternative for those who enjoy refined orientals like Dior Homme Parfum or Yves Saint Laurent M7 but desire the unique Guerlain craftsmanship.
Bottle & Design
The Rouge Privé bottle retains the classic Habit Rouge silhouette, a tall and structured glass design that emphasizes clean lines and masculine elegance. Distinguished by a deep red lacquer accent and polished metallic details, the presentation conveys both luxury and strength. The contrast between transparency and vibrant red highlights its fiery character, while the minimalist Guerlain inscription reinforces its prestige.
Country of Origin: France.
Manufacturer: Guerlain
Address: 68, avenue des Champs-Élysées, 75008 Paris - France
Country of Manufacture: France
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