HUGO Energise Eau de Toilette For Him sparks with tart kumquat and lemon over a pinch of pink pepper and cool mint, brightened by cardamom and a leafy pineapple accent, then opens into an aromatic heart of juniper, jasmine, freesia, nutmeg, clary sage, and coriander before easing into a light, modern trail of teak wood, leather, and vanilla that feels crisp, urban, and confidently easy to wear.
Launch and Perfumer
Launched in 2005. Perfumer Claude Dir.
Olfactory Notes
Top: Pink pepper, Lemon, Kumquat, Pineapple leaf, Mandarin orange, Mint, Cardamom
Heart: Juniper, Jasmine, Nutmeg, Freesia, Clary sage, Coriander
Base: Leather, Vanilla, Teak wood
Story and Positioning
Built as a burst of energetic freshness with a spicy citrus lift and airy aromatics, Energise captures the early two-thousand idea of clean masculine style without heavy sweetness. It is an effortless daily signature for work, campus, gym bags, and weekend city wear, reading lively at the start and settling into a smooth, comfortable finish. HUGO Energise did not get a new bottle shape; it still uses the same shaker-style cylinder with a domed metal cap, red inner spine, and black spray window. The update was mainly cosmetic: older bottles carried a small grey label with the red HUGO block, while newer ones have a large HUGO wordmark printed directly on the glass with “ENERGISE” beneath it, plus a bolder red retail box. In short, this was a branding refresh rather than a redesign of the bottle’s form.
Bottle and Design
A clear glass cylinder that subtly widens toward the shoulders, HUGO Energise shows a faint rosy tint to the liquid and a bold vertical HUGO logo on the front. A domed silver top hides the sprayer inside so there is no separate cap, and a slim red spray channel runs straight down the bottle, echoing the branding. The thick base gives a steady feel in hand, while the overall silhouette recalls a sleek cocktail shaker, clean and modern on the shelf.
Country of Origin: Germany
Manufacturer: Coty Inc.
Address: HUGO BOSS AG, Dieselstrasse 12, 72555 Metzingen, Germany
Country of Manufacture: Germany, Poland, Turkey, Italy, and Switzerland (Refer to the product box for the specific batch information)
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