A fresh and modern take on green masculinity, HUGO Man opens with a bright bite of crisp green apple before settling into clean aromatic tones and a cool woody backdrop. The fruit feels vivid and energetic, lifted by lavender and herbs, then grounded by pine and fir balsam for a lively yet effortless trail that reads confident, casual, and unmistakably HUGO.
Launch and Perfumer
Launched in 1995. Perfumer Bob Aliano.
Olfactory Notes
Top: Green apple, Lavender, Mint, Grapefruit, Basil
Heart: Sage, Geranium, Carnation, Jasmine
Base: Fir, Cedar, Patchouli, Pine, Balsam fir, Woody notes
Story and Positioning
Created as a call to free spirits, HUGO Man captures the sense of possibility in wide-open city mornings and spontaneous weekend escapes. The sparkling green apple and airy aromatics signal clarity and motion, while the resinous woods add a cool, evergreen confidence that suits year-round wear. Think of it as a signature for men who prefer clarity over clutter and authenticity over noise, sitting comfortably among fresh green classics while keeping a distinctly modern edge.
Bottle and Design
HUGO Man’s bottle takes its cues from a compact field canteen, with smooth rounded shoulders and a comfortable, palm-friendly silhouette. Clear glass reveals a faint green hue, while the bold red HUGO wordmark sits cleanly on the front. A brushed metallic cap with fine ridges connects to a woven strap, adding a practical, outdoorsy touch and preventing the cap from wandering off. The base is reassuringly solid, and the spray mechanism gives a fine, even mist that keeps the look as precise as the scent inside.
Country of Origin: Germany
Manufacturer: Coty Inc.
Address: HUGO BOSS AG, Dieselstrasse 12, 72555 Metzingen, Germany
Country of Manufacture: Germany, Poland, Turkey, Italy, and Switzerland (Refer to the product box for the specific batch information)
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