HUGO Reversed Eau de Toilette For Him feels like a sharp reset of the senses, a bright citrus spark that flips the familiar into something cool and focused. Grapefruit and Calabrian bergamot deliver a crisp rush at the start, rosemary adds a fresh aromatic lift through the heart, and Haitian vetiver lays down a clean woody base for a modern city-friendly trail.
Launch and Perfumer
Launched in 2018. Perfumer not officially disclosed.
Olfactory Notes
Top: Grapefruit, Calabrian bergamot
Heart: Rosemary
Base: Haitian vetiver
Story and Positioning
Created to echo the HUGO Reversed fashion theme, the scent contrasts a lively citrus cocktail with elegant woody facets for an easygoing signature that reads energetic, minimalist, and versatile. Think workdays, weekend errands, post-workout freshen-ups, and warm-weather city strolls. If you enjoy sleek citrus aromatics like Chanel Allure Homme Sport or Versace Man Eau Fraiche, this sits in a similar bright, clean mood while keeping a distinctly HUGO attitude.
Bottle and Design
Finished in opaque white, the flask silhouette sits solidly in hand with rounded shoulders and a weighty base. A brushed metal twist cap is secured by a black fabric leash at the neck for easy handling. The HUGO wordmark appears upside down across the front, a playful cue to the name, while the matte shell keeps the look clean and light safe.
Country of Origin: Germany
Manufacturer: Coty Inc.
Address: HUGO BOSS AG, Dieselstrasse 12, 72555 Metzingen, Germany
Country of Manufacture: Germany, Poland, Turkey, Italy, and Switzerland (Refer to the product box for the specific batch information)
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