L’Eau d’Issey Pour Homme Summer Edition by Kevin Lucbert feels like a cool sea breeze threading through evergreens, a bright hit of lemon and bergamot over transparent watery facets that drift into aromatic greens and polished woods. The brand’s summer take is framed as resinous, aromatic, and woody, where Mediterranean citrus meets Atlantic freshness for an easygoing warm-weather signature that still carries depth.
Launch and Perfumer
Released in 2022, Dora Baghriche, Marie Salamagne, and Daphné Bugey
Olfactory Notes
Top: Watery Notes, Bergamot, and Lemon
Heart: Eucalyptus, Basil, and Jasmine
Base: Cypress, Pine, Balsam Fir, and Cedar.
Story and Positioning
Three perfumers reinterpret Eau d’Issey in a limited-edition men’s eau de toilette inspired by summer memories, inviting escape with a resinous, aromatic, woody profile where Mediterranean citrus meets the salty freshness of the Atlantic. The route spans Algiers and its lively streets lined with pines and jasmines tied to Dora Baghriche’s childhood, then Italy under Daphné Bugey with a lemony breeze over basil and eucalyptus amid cedar forests, and finally Portugal’s Alentejo coast with Marie Salamagne where an iodized ocean breeze meets warm cypresses. These three stopovers shape an aromatic and woody Eau d’Issey for men. To illustrate it, young French artist Kevin Lucbert designed a new typeface mapped to the journey and a subtle, colorful ballpoint-pen case artwork blending aromatic herbs and aquatic reflections.
Bottle and Design
Illustrator Kevin Lucbert dresses the classic L’Eau d’Issey bottle and box with ballpoint pen graphics that read like an imaginary map, mixing aquatic reflections with aromatic herb motifs to capture the scent’s travel sketch spirit. The familiar tall silhouette sits light in the hand, the artwork adding collectible summer charm.
Country of Origin: Japan
Manufacturer: Beauté Prestige International trading as Shiseido EMEA
Address: 56A Rue du Faubourg Saint Honoré, 75008 Paris, France
Country of Manufacture: France
Explore the entire range of Issey Miyake perfumes available on Elusiev. Shop more Issey Miyake products here.
