A luminous tribute to spring in an English wood, Wild Bluebell paints a dewy picture of sapphire blooms under soft shade, where fresh green leaves and a tender clove sparkle ease into a juicy whisper of persimmon before settling on powdery clean musk. It feels airy and delicate yet memorable, the kind of effortless floral that invites layering, everyday wear, and easy compliments while staying unmistakably modern and refined.
Launch and Perfumer
Launched in 2011. Perfumer Christine Nagel.
Olfactory Notes
Top: Dew drop, Green leaves, Bluebell, Clove
Heart: Persimmon, Peach
Base: Musk, Powdery notes
Story and Positioning
Conceived to capture the hush of a shaded woodland, Wild Bluebell sits in Jo Malone London’s Light Floral family and was introduced with the brand’s signature focus on transparency, freshness, and layering. The official description highlights dewy bluebells with lily of the valley and eglantine wrapped around a luscious persimmon note, with a soft white musk dry down. At launch, Jo Malone London noted support for the Woodland Trust to protect the native English bluebell, reinforcing the fragrance’s gentle, nature-evoking ethos. If you enjoy clean, dewy florals that whisper elegance rather than shout, think along the lines of classic bluebell and lily of the valley styles.
Bottle and Design
Wild Bluebell arrives in Jo Malone London’s signature clear rectangular flacon that lets the pale juice glow. A cream label with black framing and crisp typography gives a tailored look, while the polished silver ball cap adds a touch of jewelry shine. The proportions feel balanced and comfortable to hold, and the minimal styling plays beautifully with a curated vanity.
Country of Origin: United Kingdom
Manufacturer: Jo Malone Limited, part of The Estée Lauder Companies
Address: One Fitzroy, 6 Mortimer Street, London, W1T 3JJ
Country of Manufacture: United Kingdom
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