Plush and irresistible, MMMM... wraps a juicy pop of raspberry and sparkling neroli in a cloud of white florals before melting into a tender trail of vanilla, caramel, and creamy woods that feels like silk on warm skin. The brand frames it as a gourmand, woody, floral pleasure that provokes immediate delight, a forbidden fruit you are encouraged to indulge.
Launch and Perfumer
Launched in 2016. Perfumer Romano Ricci.
Olfactory Notes
Top: Raspberry, Geranium, Neroli
Heart: Tuberose, Iris, Jasmine Sambac, Orange Blossom
Base: Vanilla, Caramel, Sandalwood, Heliotrope, White Musk, Patchouli.
Story and Positioning
Conceived as an olfactive sweetness that pleases the senses, MMMM... leans into the house’s playful side with a gourmand floral signature that stays airy and polished rather than heavy. If you enjoy creamy raspberry and vanilla with soft white flowers, this sits in the same flirty sphere as modern gourmand icons often compared with it, such as Dior Hypnotic Poison and Jean Paul Gaultier Scandal Le Parfum, while keeping the brand’s chic Parisian wink.
Bottle and Design
The presentation uses the house’s smooth, cylindrical bottle dressed in a saturated red lacquer with tonal scrollwork that catches the light. A bright silver cap and crisp white logo complete a playful yet refined look, and early communications described it as the classic brand bottle rendered in a mouth-watering red. The weighted base and soft touch finish give a confident shelf presence
Country of Origin: France.
Manufacturer: Juliette Has a Gun SAS.
Address: 59 Rue de Richelieu, 75002 Paris, France.
Country of Manufacture: France.
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