A deep, modern amber-vanilla that fires up with crackling black pepper and a dark ribbon of tobacco brightened by juicy pineapple, then turns smoother as patchouli, roasted coffee, and powdery iris drift in. As it dries down, creamy vanilla and glowing amber fold into dry woods with benzoin and labdanum for a bold, addictive trail that feels dressed-up yet effortlessly wearable.
Launch & Perfumer
Launched: 2021 Perfumer not disclosed by the brand.
Olfactory Notes
Top: Black Pepper, Pineapple, Tobacco.
Heart: Patchouli, Coffee, Iris.
Base: Vanilla, Amber, Dry Woods, Benzoin, Labdanum.
Story & Positioning
Asad sits at the core of Lattafa’s Asad line, offering a spicy, ambery take on modern masculines that’s equally compelling for night outs and cool-weather daywear. It is widely discussed as a wallet-friendly alternative to Dior Sauvage Elixir—sharing that peppered, aromatic-vanillic energy while leaning sweeter in the dry-down—so shoppers who enjoy Elixir’s style often find Asad instantly appealing. The collection now includes Asad Zanzibar (2024, composed by Fanny Bal) and Asad Bourbon (2025), giving you fresh-coconut and cacao-vanilla interpretations to explore alongside the original.
Bottle & Design
A matte-black rectangular flacon fronted with a gold plaque and crowned by a matching cap.
Country & Manufacturer Details
Country of Origin: United Arab Emirates
Manufacturer: Lattafa Perfumes LLC
Address: Emirates Industrial City, Al Sajaa Industrial, Sharjah, UAE
Country of Manufacture: United Arab Emirates
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