A bright fruit and flower composition that feels uplifting from the first spray, Ekhtiari opens with juicy mandarin and mixed fruit that shimmer like a sparkling citrus drink, then glides into a soft white floral heart of jasmine and gardenia. As it settles, smooth vanilla with gentle musk and a touch of tonka creates a clean, creamy trail that wears easily from day into evening for an effortless everyday signature.
Launch and Perfumer
Launched in 2019. Perfumer not disclosed.
Olfactory Notes
Top: Fruits, Mandarin orange
Heart: Jasmine, Gardenia
Base: Vanilla, Musk, Tonka bean
Story and Positioning
Created as a cheerful unisex take on the fruity floral style, Ekhtiari aims for sunshine energy and soft elegance rather than heavy sweetness. In comparisons, it is often mentioned alongside modern favorites with citrus and white flower themes, including Coco Mademoiselle, La Vie Est Belle, and L'Interdit, thanks to its juicy opening and creamy musky vanilla dry down. Also known for being inspired by Jour d Hermes Absolu, though opinions vary on the likeness, which speaks to Ekhtiari’s familiar yet personal character. If you enjoy Lattafa’s easy-to-wear florals like Azeezah or the bright fruit-focused signatures in the house lineup, this sits in that inviting space of daytime-friendly confidence.
Bottle and Design
Ekhtiari arrives in a clear sculpted glass bottle with rounded shoulders and a thick base that gives a satisfying weight in hand. The juice shows through warmly, the front carries the name in Arabic script above the Lattafa emblem, and a small plaque-style label appears on the carton. The cap is eye-catching with faceted white end pieces and a wide silver textured band that looks like woven metal, giving the whole presentation a polished, dressy feel on the vanity.
Country of Origin: United Arab Emirates
Manufacturer: Lattafa Perfumes Industries L.L.C
Address: Emirates Industrial City, Al Sajaa Industrial, Sharjah, United Arab Emirates
Country of Manufacture: UAE
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