Hayaati Florence is a floral fruity gourmand that sparkles with pink grapefruit and juicy lychee before drifting into a soft bouquet of rose and peach over creamy woods, then resting on a sweet veil of vanilla, praline, and amber. It feels bright, pretty, and effortless, the kind of easy-to-wear feminine scent that wins quick compliments for everyday use and casual date nights alike.
Launch and Perfumer
Launched in 2023. Perfumer not disclosed by the brand.
Olfactory Notes
Top: Lychee, Grapefruit, Red Currant.
Heart: Rose, Peach, Cedarwood.
Base: Vanilla, Praline, Amber.
Story and Positioning
Hayaati Florence extends Lattafa’s Hayaati line with a playful, modern twist on the fruity floral theme, balancing zesty citrus with soft florals and a sweet gourmand base. Comparisons often place it in the same bright pink territory as Carolina Herrera Very Good Girl, Parfums de Marly Delina and Delina La Rosée, and even pop-style florals like Ariana Grande Mod Blush, while inside the Lattafa universe, it sits near cheerful crowd pleasers such as Mayar, Yara Pink, Qissa, and Ansaam Gold. If you enjoy juicy lychee and grapefruit wrapped in a musky vanilla finish, this is a versatile, daytime-friendly signature option that complements the original Hayaati from 2020 and Hayaati Gold Elixir from the same family.
Bottle and Design
The bottle presents a rounded rectangle silhouette in blush pink glass with a smooth central plaque carrying the Arabic script and Hayaati name. A satin-like nude cap sits over a polished collar, giving a gentle metallic highlight. The textured presentation box uses interlaced pink motifs over soft cream, creating a romantic look that mirrors the airy floral character inside.
Country of Origin: United Arab Emirates
Manufacturer: Lattafa Perfumes Industries L.L.C
Address: Emirates Industrial City, Al Sajaa Industrial, Sharjah, United Arab Emirates
Country of Manufacture: UAE
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