Lattafa Pride Eternal Oud Eau de Parfum is a plush amber and vanilla composition that opens with a deep fruity sheen of plum brightened by grapefruit, then melts into a soft floral heart of heliotrope and orchid before settling into a glowing trail of amber, benzoin, vanilla, labdanum, tonka bean, and a polished oud accord. The effect is sumptuous and comforting with a refined touch that wears beautifully for evenings, special occasions, and cool weather while remaining wearable enough for dressed-up daytime.
Launch and Perfumer
Launched in 2022. Perfumer not disclosed by brand.
Olfactory Notes
Top: Plum, Grapefruit
Heart: Heliotrope, Orchid
Base: Amber, Benzoin, Vanilla, Labdanum, Tonka Bean, Agarwood oud
Story and Positioning
Eternal Oud sits within the Lattafa Pride collection, a line that frames statement materials through elegant Middle Eastern styling. The scent leans toward amber vanilla with a velvet oud backdrop, often discussed as a warm amber alternative that some reviewers compare with the cozy evening aura of Maison Francis Kurkdjian Grand Soir while keeping its own fruity floral twist from plum and heliotrope. If you enjoy plush amber favorites and want an approachable oud accent, this belongs on your shortlist. The Pride family has continued to grow, with later entries such as Natural Oud in 2024, showing the brand’s ongoing focus on polished interpretations of oud.
Bottle and Design
The bottle is a sculptural showpiece. Clear, rounded glass rises from a thick transparent base that catches light, revealing the golden juice within. A raised tree emblem in metallic copper tones stretches across the front, echoing the theme of timeless wood. The cap continues the motif with bark-like texture and is crowned by a three-dimensional tree that serves as a striking finial. The set arrives in a textured brown presentation box bearing the same tree emblem and gilt lettering.
Country of Origin: United Arab Emirates
Manufacturer: Lattafa Perfumes Industries L.L.C
Address: Emirates Industrial City, Al Sajaa Industrial, Sharjah, United Arab Emirates
Country of Manufacture: UAE
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