A light-filled floral that feels like sunshine on skin, Daisy opens with the sparkle of strawberry and crisp grapefruit touched by tender violet leaves, then drifts into a bouquet where velvety violet, jasmine, and creamy gardenia glow softly. The finish is clean and comforting with musk, white woods, and a whisper of vanilla, creating an easy signature that feels fresh, pretty, and effortlessly giftable for everyday wear.
Launch and Perfumer
Launched in 2007. Perfumer Alberto Morillas. Winner of the 2008 Fragrance Foundation FiFi awards for Women’s Luxe Fragrance of the Year and Women’s Prestige Best Packaging.
Olfactory Notes
Top: Violet leaf, Blood grapefruit, Strawberry.
Heart: Violet, Gardenia, Jasmine.
Base: Musk, White woods, Vanilla.
Story and Positioning
Daisy introduced a new pillar for Marc Jacobs in 2007 with a mood of youthful optimism and clean modern florals. Its airy fruit and petal glow made it a go-to signature and the foundation for an entire universe of flankers and editions. Fans who enjoy bright floral freshness can explore Daisy Eau So Fresh for a fruitier twist, Daisy Love for a creamy musky take, and the more recent sunny variations within the Daisy collection. Daisy continues to be a recognizable icon with a timeless bottle and a feel-good personality that attracts easy compliments.
Bottle and Design
A weighty, clear glass block gives stability and clarity, while the rounded gold neck is crowned by a bouquet cap of glossy white daisies that look as if they are in bloom. The silhouette feels elegant yet playful, instantly recognizable on a vanity and celebrated for award award-winning presentation.
Country of Origin: United States.
Manufacturer: Coty Spain S L.
Address: 72 Spring St Fl 2, New York, NY 10012, United States
Country of Manufacture: Spain.
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