An evocative jasmine amber that opens with a bright rush of bergamot and bitter orange over aromatic clary sage, Flam quickly melts into petal-soft jasmine sambac before settling on a comforting trail of cedarwood, vanilla, musk, ambrettolide, and tonka. Think fjord fresh air meeting candlelit coziness, a feel-good contrast of sparkling citrus and cuddly gourmand warmth that wears with modern polish from daytime city strolls to relaxed evenings.
Launch and Perfumer
Launched in 2021. Perfumer: Philippe Paparella.
Olfactory Notes
Top: Bergamot essence, Orange bitter essence, Clary sage essence.
Heart: Petaly accord, Jasmine sambac absolute.
Base: Cedarwood essence Virginia, Tonka bean resinoid, Vanilla absolute Madagascar, Musk, Ambrettolide.
Story and Positioning
Flam channels the magnetic glow of northern lights with the snug warmth of a wooden house, a narrative the brand ties to the Norwegian village of Flåm and its fjords. It belongs to Memo’s Graines Vagabondes collection, which explores luminous naturals with a travel-inspired lens. If you enjoy refined jasmine ambers, fans often compare Flam’s polished floral vanilla signature to the style of Mugler Alien, while Memo positions it as one of the house’s two jasmine showcases alongside Madurai.
Bottle and Design
Memo’s tall rectangular flacon presents a glossy metal-faced plaque illustrated with a Nordic longship motif and fjord-toned artwork. Clear glass sides reveal the pale juice, a smooth cylindrical cap crowns the atomizer, and the bottle’s slim profile sits comfortably in hand while the weighted base gives a steady stand on the vanity. The look feels collectible and contemporary, echoing the scent’s bright and cozy duality.
Country of Origin: Paris
Manufacturer: M/s MEMO International S.A
Address: 24 Rue Cambon, 75001 Paris, France
Country of Manufacture: France
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