A radiant white floral built around jasmine that feels sunny and silk smooth, Madurai opens with a lively spark of citrus and turmeric before blooming into a trio of jasmines that feel honeyed yet airy, brushed with peach and a touch of tuberose, then settles into creamy sandalwood with a soft suede accent for an elegant everyday trail that still reads special.
Launch and Perfumer
Launched in 2022. Perfumer: Gaël Montero.
Olfactory Notes
Top: Sicilian bergamot, clary sage, turmeric essence.
Heart: Jasmine sambac absolute, Indian jasmine, Egyptian jasmine absolute, peach, Indian tuberose absolute, marigold tagetes.
Base: Australian sandalwood oil, suede accord.
Story and Positioning
Conceived as a fragrant postcard from southern India, Madurai honors jasmine garlands and temple rituals with two exceptional jasmines over creamy sandalwood and a lively turmeric citrus sparkle. It sits within Memo’s Fleurs Bohèmes collection and is presented by the house as a jasmine companion to Flam, offering a brighter sunlit take. If you enjoy refined jasmine sambac styles with luminous fruit and woods, think along the lines of Jo Malone Jasmine Sambac and Marigold in mood rather than a match, with Madurai adding peach and suede for a plush modern signature.
Bottle and Design
Memo’s tall rectangular flacon carries a glossy metal-faced plaque whose artwork is inspired by the hypnotic ceiling motifs of the Meenakshi temple, a detail that ties bottle and scent to place. Clear glass flanks reveal the pale juice, a smooth cylindrical cap tops the sprayer, the base feels reassuringly weighty, and the slim profile sits comfortably in hand for a collectible look with real shelf presence.
Country of Origin: Paris
Manufacturer: M/s MEMO International S.A
Address: 24 Rue Cambon, 75001 Paris, France
Country of Manufacture: France
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