lMoschino I Love Love Eau de Toilette is a sparkling citrus floral that feels like sunshine in a bottle, bursting open with juicy grapefruit, orange and lemon over a tangy splash of red currant before drifting into a breezy bouquet of lily of the valley, tea rose and a hint of cinnamon leaf, then settling into a soft woody musk with cedar and creamy thanaka for an upbeat everyday aura that stays bright, clean and irresistibly happy.
Launch and Perfumer
Launched in 2004. Perfumer: Olivier Cresp.
Olfactory Notes
Top: Grapefruit, Orange, Lemon, Red Currant.
Heart: Bulrush rush, Lily of the Valley, Tea Rose, Cinnamon leaves.
Base: Musk, Cedarwood, Thanaka wood.
Story and Positioning
Created within Moschino’s playful Cheap and Chic universe, I Love Love channels carefree Italian summer energy with sparkling citrus, airy florals, and soft woods for a feel-good signature that suits warm weather, daytime dates, and off-duty style. If you like the breezy citrus woody style of Dolce and Gabbana Light Blue, this lands in a very similar vibe while leaning juicier and slightly sweeter, making it an easy compliment magnet for everyday wear.
Bottle and Design
The bottle reimagines the signature Cheap and Chic silhouette associated with Moschino’s Olive Oyl-inspired form, here dressed in a bright pop art palette. A rounded cap and vibrant graphics wrap a sky-toned body for instant shelf appeal, while the smooth curves sit comfortably in hand and the wide base stands securely on the vanity. Playful, collectible, and instantly recognizable.
Country of Origin: Italy
Manufacturer: Euroitalia S.r.l
Address: Via San Gregorio 28, Milan, Italy
Country of Manufacture: Italy
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