A playful aromatic built around creamy lavender that feels almost edible, Phantom opens with a cool flash of lemon before sliding into a plush heart where lavender turns smooth and slightly fruity, then settles on a sensual mix of vanilla and vetiver for a confident modern trail. The idea is feel-good energy with a futuristic twist, bright and cuddly at once, designed for easy compliments and everyday wear.
Launch and Perfumer
Launched in 2021. Perfumers: Anne Flipo, Dominique Ropion, Loc Dong, Juliette Karagueuzoglou.
Olfactory Notes
Top: Lavender, Lemon zest, Amalfi lemon
Heart: Lavender, Earthy notes, Apple, Smoke, Patchouli
Base: Vanilla, Lavender, Vetiver
Story and Positioning
Created as a new pillar that blends craftsmanship with new tech, Phantom was shaped to evoke sexiness, confidence, and energy, with brand language calling out creamy lavender, energizing lemon, and addictive vanilla. If you enjoy the sweet aromatic style made famous by scents like Ultra Male or Invictus Victory, Phantom occupies a similarly playful space while anchoring a growing line that later added Phantom Parfum in 2023 and Phantom Intense in 2024.
Bottle and Design
Phantom arrives as a sleek robot totem that doubles as an object of design. The body is mirror-polished with glossy black panels, giving a futuristic, playful look with real shelf presence. A squared head serves as the cap and lifts cleanly to reveal the sprayer, while the sculpted arms act like natural grip points. The torso carries the house monogram set over a clear glass core, so the reservoir reads through the metallic shell. The base sits broad and steady to prevent wobble.
Country of Origin: Spain
Manufacturer: Puig
Address: 65/67 Avenue des Champs Elysées, 75008 Paris
Country of Manufacture: Europe (Refer to batch number for specific country)
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