A burst of chilled ginger sparks against juicy grapefruit and green sap before slipping into a sultry core where vanilla and a lick of liquor melt over cinnamon, leather, and a crisp apple nuance, finally coming to rest on warm woods wrapped in myrrh and sugar for a magnetic sweet spicy trail that feels decadent yet fresh, playful yet polished, perfect for date nights and dressed up evenings when you want compliments without trying too hard.
Launch and Perfumer
Launched in 2017. Perfumers: Anne Flipo, Caroline Dumur, Bruno Jovanovic.
Olfactory Notes
Top: Ginger, Grapefruit, Thyme, Bergamot, Green accord
Heart: Vanilla, Liquor, Cinnamon, Leather, Apple
Base: Myrrh, Sugar, Cedar, Woody notes, Cashmeran, Patchouli
Story and Positioning
Pure XS was created to stage a tension of cool and hot, freshness and sensuality, expressing a provocative take on modern masculinity with icy ginger meeting addictive vanilla and resins. It extends the XS pillar as the playful, carnal entry in the line, later joined by Pure XS Night in 2019 and the feminine Pure XS For Her in 2018. If you enjoy smooth, sweet aromatics with club-ready swagger, think along the lines of 212 VIP Black or Invictus Victory for the vibe.
Bottle and Design
The bottle reads as a sleek, lighter object in deep midnight blue, fading to black, with a blocky cap that opens to reveal the sprayer and a thick glass base that gives it satisfying weight on the shelf. The silhouette is simple yet bold, telegraphing heat and cool in one sculptural piece.
Country of Origin: Spain
Manufacturer: Puig
Address: 65/67 Avenue des Champs Elysées, 75008 Paris
Country of Manufacture: Europe (Refer to batch number for specific country)
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