Zesty citrus lifts into crisp spices and clean woods for a bright, confidence-boosting signature that feels effortless from gym bag to office to an evening coffee. United Dreams Be Strong opens with a lively trio of lime, grapefruit, and mandarin orange, moves into an energising heart of ginger, pink pepper, jasmine, and nutmeg, then settles on a modern woody base where cedar, incense, and labdanum add quiet depth without heaviness. Think fresh, polished, and easy compliments.
Launch and Perfumer
Launched in 2015. Perfumer not disclosed.
Olfactory Notes
Top: Lime, Grapefruit, Mandarin orange.
Heart: Ginger, Pink pepper, Jasmine, Nutmeg.
Base: Cedar, Incense, Labdanum.
Story and Positioning
Be Strong is one of the three United Dreams releases for men introduced in 2015 alongside Aim High and Go Far, a collection built around optimistic messages and versatile, wearable profiles. If you enjoy citrus woody signatures with a touch of incense, this sits in a style popularised by Bleu de Chanel, sharing that fresh grapefruit, ginger, incense, cedar, and labdanum structure at a far more accessible price point. The United Dreams line has continued to expand with follow-ups such as Together for Him in 2019 and greener editions like Forever Green Him and Green Cactus For Him, making Be Strong a reliable entry to a broad everyday wardrobe.
Bottle and Design
The bottle is a compact, clear glass block with softly faceted shoulders that catch the light, filled with a subtle green juice and crowned by a solid metallic cap for a clean, precise press. A crisp white front label reads UNITED DREAMS with a green United Colors of Benetton tag, giving a sporty, graphic look on the shelf and a stable feel in the hand.
Country of Origin: Italy.
Manufacturer: Puig.
Address: Villa Minelli complex, Ponzano Veneto, Italy
Country of Manufacture: Spain.
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