A luminous white-floral vanilla with a modern twist, Valentino Voce Viva Intensa Eau de Parfum opens with bright Italian citrus (bergamot and juicy mandarin) before blooming into an opulent bouquet of orange blossom and jasmine sambac; it settles into a sensual, enveloping base where addictive Bourbon vanilla is lifted by a contemporary crystal-moss effect for radiance and depth.
Launch & Perfumer
Launched: 2021
Perfumer: Amandine Clerc-Marie & Honorine Blanc.
Olfactory Notes
Top: Calabrian bergamot, Mandarin orange.
Heart: Orange blossom absolute, Jasmine sambac.
Base: Bourbon vanilla, Crystal moss/moss.
Story & Positioning
Voce Viva Intensa amplifies the 2020 Voce Viva signature. Conceived around Valentino Beauty’s Color, Couture, and Cool triad and transforming into a richer, more sensual register while keeping its message, “My Voice, My Strength,” at the forefront. The line’s storytelling likens your voice to your scent: intimate, expressive, and unforgettable, with Lady Gaga fronting the campaign for the original pillar. In wear, Intensa sits comfortably alongside modern white-floral–vanilla icons like YSL Libre and Prada Paradoxe.
Bottle & Design
A sleek, square glass flacon notched at the sides catches light as a V-shaped beam through the golden juice; Valentino’s iconic Rockstud crowns the cap and collar. For Intensa, a deeper Valentino red accents the presentation for a couture, high-glam finish. (The Voce Viva bottle is manufactured by French glassmaker Verescence.)
Country of Origin
Italy (brand heritage: Valentino)
Manufacturer
Valentino Beauty (L’Oréal – Luxe Division). Registered group address: L’Oréal S.A., 14 rue Royale, 75008 Paris, France.
Country of Manufacture
France (produced under L’Oréal’s perfume manufacturing)
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