A radiant Mediterranean fruity amber, Erba Pura opens with sunlit citruses before spilling into a luscious basket of ripe fruit and settling on a silky trail of Madagascar vanilla, soft white musk, and amber. The result is bright yet indulgent, playful yet polished, a signature that feels like golden hour bottled for year-round wear, easily dressed up or down for day into night.
Launch and Perfumer
Launched in 2019 under Xerjoff, with the original Erba Pura concept created by perfumers Christian Carbonnel and Laura Santander.
Olfactory Notes
Top: Lemon, Calabrian bergamot, Sicilian orange
Heart: Mediterranean fruit
Base: Amber, Madagascar vanilla beans, White musk
Story and Positioning
Part of Xerjoff’s Vibe collection, Erba Pura is presented as a mood-setting statement of color and optimism, pairing sparkling Italian citrus with a plush fruit accord and a creamy amber musk backdrop for a modern, extroverted trail. It is frequently likened to other fruity powerhouses, which signals its bold, crowd-pleasing style in the fruity amber space. One of the most selling and renowned perfumes by Xerjoff.
Bottle and Design
Erba Pura arrives in a vivid violet flacon from the Vibe line, crowned with a sculpted golden cap and finished with the signature Xerjoff plaque for a jewel-like presence on the dresser. The bottle’s smooth touch and saturated color echo the perfume’s juicy brightness, while every Vibe perfume includes a silk foulard crafted in Como to style as you wish, reinforcing the playful fashion spirit of the collection.
Country of Origin: Italy
Manufacturer: Xerjoff Group S.p.A
Address: Via Carlo Tenivelli 29, Moncalieri 10024, Torino
Country of Manufacture: Italy
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