A serene, skin cocooning composition that evokes quiet focus, Shunkoin pairs airy powder with creamy vanilla and gentle woods, touched by soft floral light and a calming tea nuance. Xerjoff frames it as a scent of spiritual wellbeing and radiance after summer rain, while Fragrantica’s profile and impressions highlight an almost milky, velvety aura that feels meditative, comforting, and refined for day or evening wear.
Launch and Perfumer
Launched in 2012. Perfumer not disclosed by the brand.
Olfactory Notes
Top: Cherry blossom, Tea leaf
Heart: Orris root, Olibanum, Powdery notes
Base: Sandalwood, Vanilla, Woody notes
Story and Positioning
Part of Xerjoff’s Join the Club collection, Shunkoin represents a meditation club, translating tranquility into scent with a delicate play of tea, orris, vanilla, and soft woods. The JTC concept keeps formulas secret and includes a numbered card that ties each buyer to the club. In the fruity floral gourmand space, wearers often compare its plush vanilla and soft bloom to creamy signatures like Guerlain Cuir Beluga, and even the cozy side of Dior Hypnotic Poison, signaling a gentle yet memorable trail.
Bottle and Design
Shunkoin comes in the signature Join the Club flacon, a rich blue glass bottle set with a polished gold tone cap and a metal name plaque for a jewel-like finish. Fragrantica notes the use of authentic blue glass rather than simple tinting, and the presentation includes an identification card linked to the club idea. The saturated blue, the gleam of the cap, and the weighty base create a contemplative object that looks elegant on a dresser and feels substantial in the hand.
Country of Origin: Italy
Manufacturer: Xerjoff Group S.p.A
Address: Via Carlo Tenivelli 29, Moncalieri 10024, Torino
Country of Manufacture: Italy
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