A plush amber with a modern fruity sheen, Amber Is Great wraps sweet succulent fruits in warm amber before lifting into a clean breezy heart and settling into a silky trail of vanilla, musk, and patchouli. The result is luminous yet cozy, a confident everyday signature that feels polished in warm weather and indulgent in cooler nights, with impressive presence and a memorable sillage.
Launch and Perfumer
Launched in 2023. Perfumer not disclosed.
Olfactory Notes
Top: Sweet notes, Citrus, Woodsy notes, Saffron.
Heart: Amber, Orange, Aromatic notes, Lemon peel.
Base: Ambergris, Woodsy notes, Spicy notes, Oakmoss.
Story and Positioning
Amber Is Great presents the bright side of amber, pairing juicy fruits with sparkling citrus and a soft ambery glow for a versatile unisex wear. It sits comfortably in the contemporary fruity amber style that many compare with Xerjoff Erba Pura, along with Kirke by Tiziana Terenzi and Amber Oud Gold from Al Haramain, making it a polished crowd pleaser for daytime through evening.
Bottle and Design
The bottle showcases rich brown lacquer with ornate gold Art Deco detailing that frames the nameplate. A weighty ribbed cap in a matching amber tone crowns a gold collar, while the base shows a warm amber tint that echoes the theme. The squared silhouette looks sleek on the shelf, and the presentation feels gift-ready straight from the box.
Country of Origin: UAE
Manufacturer: Afnan Perfumes (UAE)
Address: Sheikh Ammar Bin Humaid St, Al Jerf Industrial 1, Ajman, United Arab Emirates
Country of Manufacture: UAE
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